Tag Archives: sexism

Nestlé cancelled campaign in Morocco over sexist complaints

The Swiss food giant Nestlé has cancelled an online publicity campaign in Morocco after  social media users protested against its sexist content.

The mini-series, titled I Want to Get Married, featured five young women competing to win a husband by impressing by cooking skills his mother.

The first episode saw the would-be brides asked to make a dessert using Nestlé condensed milk.

Nestlé says it “sincerely regrets” that the content offended some viewers.

A number of Moroccans had lambasted the campaign, saying it was degrading and outdated to pick a wife as a ‘kitchen slave’.