ADVERTISING

MEDIA KIT

Africa Diplomatic Magazine belongs to media agglomeration Brussels Diplomatic (2010) being one of eight sites:  five sites specialized in international affairs and diplomacy, and three sites focused on tourism and gastronomy,  following interests and tastes of readership. The contemporary site architecture and design is largely oriented on dynamic and mobile audiences, using smartphones and tablets. The agglomeration is projected into social media, especially Facebook, and Twitter microblog, ensuring worldwide audience and swift dissemination of information.

The agglomeration consists of five intertwined sites devoted to different formats and aspects of international relations: the European Union external actions, international relations of Europe in its geographic frame, including countries outside the EU as Switzerland, Norway, Russia, and UK (exiting EU on 29 of March 2019), and EU-Africa relations. Additionally to international affairs and diplomacy as major subjects, there is coverage of the EU economies and finance – Brussels Economic, and Brussels Star covering all mentioned above issues in French language.

The Agglomeration includes three integrated online papers, specialised on tourism, wines and gastronomy in English, French and Italian languages.

The content of three integrated online papers on tourism and gastronomy is on continuous display on five sites devoted to international affairs (see above).

Advertising policy:

Africa Diplomatic Magazine considers crucial to maintain clear profile in advertising products and services, respecting lifestyle and taste of international readership namely Brussels corps diplomatic, press corps, academia, experts, and business communities worldwide. Based on mentioned above the editorial is open to advertising cultural, eco, spa, gastronomy, and wine tourism with an accent on up-market and high potential products, and services.

Geography: the editorial of the Agglomeration is focused on European services and products, promoting them worldwide. However, taking into consideration that the readership is overwhelmingly from Western Europe and North America, advertising of products and services from the other continents of their potential interest is possible, including tourism and gastronomy, although this possibility is limited.

Africa Diplomatic has a special interest in advertising tourism and gastronomy in Africa, and offers its clients from the African countries special rates for promotion.

Figures: From 2012 the audience of the agglomeration has considerably enlarged due to media digitization, reaching more than one million visitors in 2017, with an average of 100 000 visits a month, and peaks of 350 000 visits. Being integrated part of the agglomeration Africa Diplomatic enjoyed keen attention of international readership, immediately being prominent on display within the agglomeration.

Medium: Brussels Diplomatic has already had its history of transformation from a print newsletter, to an electronic media, and further to multimedia, including a substantial volume of graphic: both photo- and video. Africa Diplomatic has been launched in its present digital form, and like Brussels Diplomatic Magazine is involved in continuous adaptation and modernization of its appearance following multimedia trends.

Advertising: As modern media Africa Diplomatic prefers to work in tailored projects, designed in accordance to the service or product specifications, practicing “relaxed” advertising via descriptive articles with correlating graphics, transferred to our social media pages on Twitter and Facebook allowing potential clients to regard the products and services within friendly and relaxed environment. The editorial considers this method as direct marketing at the best, avoiding impression of “attempting to sell”, but sharing experiences on personal level establishing confidential ties with potential clients among our readership.

Price of each advertisement depends on a number of factors including a complexity of creation advertising material itself (travel, graphics, copyright); display place, size and frequency within the agglomeration; timetable of display. Editorial does not offer a ‘standard’ price for reasons mentioned above. Please do not hesitate to contact us to receive a tailored offer for you specific product or service via CONTACT page.

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